Social Media Specialist
Jakarta
Background & Purpose of the Job :
As a Social Media Specialist, you will manage social media, digital campaigns, influencer partnerships, and brand activations to drive engagement and performance for fashion, luxury, lifestyle, and retail brands.
What You'll Do :
- Manage day-to-day social media accounts and translate global brand guidelines into localized content strategies.
- Develop and manage monthly content calendars across Instagram, TikTok, YouTube, and other relevant platforms.
- Coordinate with creative and strategy teams to deliver engaging, high-quality visual and video content.
- Lead local brand campaigns, product launches, seasonal activations, and key festive campaigns.
- Manage KOL/influencer partnerships, including sourcing, briefing, negotiation, product seeding, content review, and performance tracking.
- Monitor social media performance and prepare weekly/monthly reports with actionable insights and recommendations.
- Track social media trends and audience behavior to optimize content and campaign strategies.
- Manage project timelines, campaign budgets, and agency deliverables to ensure timely and effective execution.
- Collaborate with retail and e-commerce teams to support traffic, engagement, and commercial objectives.
What You’ll Need To Succeed :
- Bachelor’s degree in Marketing, Communications, Advertising, Mass Media, or a related field.
- 3–5 years of experience in social media or digital account management, preferably in an agency or in-house marketing team.
- Experience handling fashion, luxury, lifestyle, retail, or consumer brands in Indonesia.
- Strong understanding of Instagram, TikTok, YouTube Shorts/Reels, and the Indonesian social media landscape.
- Established network or experience working with KOLs, influencers, and brand ambassadors.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
- Strong creative sense in visual storytelling, content, and lifestyle/fashion communication.
- Analytical mindset with the ability to interpret social media metrics and turn insights into actionable strategies.
- Strong communication, stakeholder management, and negotiation skills.
- Fluent in Bahasa Indonesia and English, both written and spoken.
